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Hosted VoIP

Common Obstacles of Communication Technology in Business

 

A business’ success and its employees’ ability to communicate are directly correlated. Communication amongst one another as well as with other businesses and clients is crucial. That’s why newer and more powerful technologies for communicating are popping up every day.

Of course, with new technology comes the potential for speed bumps, and smoothing them out is essential for maximizing the efficiency of using communication technology. Technology issues that entrepreneurs will face in business run the gamut, and mastering them is something to consider spending time on.

Researching Communication Technology
Often, it’s not the technology itself but rather finding the right communication product to use that is problematic. Before investing in a new email platform or phones for the office, it’s important to read reviews, compare prices, and have a consultation with representatives from the company. You want to know what their support availability is like, whether the product will be useful for a business the size of yours, and whether it can help you to accomplish your goals.

Maintaining a Website
Making a website for your company seems simple, right? Many people don’t realize that a website isn’t just a basic source of information. It also acts as a sort of business card and a way to engage potential customers. Therefore, you need to streamline the communication aspect of it and make sure you stay with the times. Having a knowledgeable development and design staff can help with that aspect of it, but sometimes it’s a good idea to consider implementing an instant chat client to immediately answer customer questions.

Deciding on Communications Media
Technology has changed the way businesses reach out to their clients and work internally. While phones used to be the only necessary technology, you now have to decide if you want cell phones, a cloud phone system, conference call capabilities, video chat services, et cetera. On top of that, you need to select data plans, put together a customer service team, choose a reliable e-mail platform, and more. Gather a list of practical options and consider whether or not they will be useful within your industry and for your company in particular. Don’t underestimate the need for a customer service team that can respond to emails – as your company grows, you’ll find you can’t do this yourself in a timely manner. You don’t want inefficient communication, or an unnecessary overuse of budget, to become an issue down the road.

Social Media
Many companies don’t even consider social media to be a communications technology, but that’s a very dated way of thinking. Though it’s a recent phenomenon, it’s an important one. Do you have someone manning your social media profile, ensuring that the tone is consistent, customers are being responded to, and branding opportunities are being maximized upon? It’s worth considering having a consultation with Social Media Marketing experts if you’re not seasoned in this area yourself.

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Hosted VoIP

Why Switch from PBX to Hosted VoIP and Cloud Phone Systems

2015 Business Phone System Buyers’ Report: Why Switch from PBX to Hosted VoIP and Cloud Phone Systems

If you’re thinking about buying a new business phone system , here’s your guide! Sometimes knowing what factors prompt other businesses to switch can help in your decision. This report from Software Advice is a wealth of information on Most Wanted Features and Applications, Top Pain Points, Buyers by Industry and so much more. With all the different options available for business communications (i.e. on-premises Private Branch Exchange (PBX), on-premises IP PBX and Hosted VoIP and Cloud UC systems), it can get overwhelming. Let this navigate you through all the reasons to upgrade to a hosted VoIP or Cloud phone system.

If you get nothing else from this report, know this: the PHONE still reigns supreme over all other communications. Yes, people are increasingly using web-based channels like email, social media and online chat to connect with your customer support team, but at the end of the day their phone interactions with your business dominate their perceptions.

 In other words, if you don’t do a good job with your auto attendant – the automated menu that lets callers self-select where their call is routed – then you’re likely to lose their business.

Daniel Harris, Market Research Associate at Software Advice, a VoIP software reviews website, gives more insight:

Our survey asked a population of U.S. consumers about how they would respond to a bad experience with a local business’s auto attendant. These findings suggest that auto attendants are a vitally important customer-facing element of business phone systems, particularly for local businesses.

  • Strikingly, 42% of our sample says that they would take their business elsewhere.
  • Only 7% says that they would email the business.
  • Moreover, only 20% says that they’ll look for info on the company’s website if they can’t use the auto attendant, which is less than half of the percentage of respondents who would simply take their business elsewhere.

We asked consumers about their top pain points with using auto attendants in order to identify the key elements of good auto attendant design. The top pain points among the consumers in our sample are long introductions (cited by 29%) and too many menu options (cited by 28%). In order to arrive at guidelines concerning how to avoid these pain points, we analyzed a sample of 45 small business auto attendants to track metrics on average introduction length, menu length and number of menu options.

  • More than half (58%) of the introductions in our sample are under three seconds long.
  • Only 9% provide branding statements regarding their businesses in auto attendant introductions.
  • Additionally, overall menu length rarely exceeds 40 seconds (only 24% of the businesses in our sample had longer introductions).
  • We also found that very few small business auto attendants include more than 8 options – only 6% of the auto attendants in our sample extended beyond this number.
  • The lion’s share of auto attendants clustered between 4 and 5 options (42% of our sample).

I hope this guide helps you make a more informed decision about what type of communication system is right for your business. Remember, you typically only have one chance to make a good impression on your customers and prospects, so make sure that the phone system you choose gives your business a professional, polished image.