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Hosted VoIP

What Your Call History Can Tell You About Your Business

 

In business, your call history can really tell you a great deal. Having insight into your entire company’s communications can be beneficial to improving various areas of your operations.

As managers, reviewing call activity gives visibility into employee performance, customer needs and issues, as well as your sales and marketing efforts.

But, who has time to review call activity the old-fashioned way?

Thankfully, with modern UC technology and state-of-the-art online portals, the ability to view and analyze critical call data is simple.

Viewing call history as a whole doesn’t provide much insight. However, when inbound and outbound call data can be broken down and evaluated by departments, individual employees, phone numbers and even extensions, a great can deal can be learned.

Our Call History component is a good example of how built-in business intelligence tools can make the reporting of this critical data work for your business’ needs.

For instance, running reports for the longest and most frequent calls your customer service department makes and receives can provide perspective as to which customers require the most assistance and whether or not you may need to monitor or intervene in order to keep an important account. It also gives you a better idea of your personnel needs throughout the day and individual employee workloads, which can help to improve staffing efficiency.

For sales departments, outbound calling is critical to sales results. So, having the ability to view all the outbound calls by day, week, month, employee or region provides you with a valuable performance evaluation tool and a concrete way to improve productivity.

Inbound call reporting for specific phone numbers is a great way to track marketing campaign activity. When designating a specific phone number for a new campaign, you can instantly see the results based on the amount of call activity.

Customizable call reporting is also a crucial component; every organization has different needs, so having the ability to create customized reports will enable you to get to a more granular level in your analysis.

As you can see, diving deeper into your call analytics can really help to improve employee performance, sales, marketing and customer service throughout your organization. So, be sure to take advantage of the important call data that is already available to you. And, if you are not using a system that provides you with the advanced technology and reporting you need, check into our  award-winning unified communications solutions.

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Hosted VoIP

Common Obstacles of Communication Technology in Business

 

A business’ success and its employees’ ability to communicate are directly correlated. Communication amongst one another as well as with other businesses and clients is crucial. That’s why newer and more powerful technologies for communicating are popping up every day.

Of course, with new technology comes the potential for speed bumps, and smoothing them out is essential for maximizing the efficiency of using communication technology. Technology issues that entrepreneurs will face in business run the gamut, and mastering them is something to consider spending time on.

Researching Communication Technology
Often, it’s not the technology itself but rather finding the right communication product to use that is problematic. Before investing in a new email platform or phones for the office, it’s important to read reviews, compare prices, and have a consultation with representatives from the company. You want to know what their support availability is like, whether the product will be useful for a business the size of yours, and whether it can help you to accomplish your goals.

Maintaining a Website
Making a website for your company seems simple, right? Many people don’t realize that a website isn’t just a basic source of information. It also acts as a sort of business card and a way to engage potential customers. Therefore, you need to streamline the communication aspect of it and make sure you stay with the times. Having a knowledgeable development and design staff can help with that aspect of it, but sometimes it’s a good idea to consider implementing an instant chat client to immediately answer customer questions.

Deciding on Communications Media
Technology has changed the way businesses reach out to their clients and work internally. While phones used to be the only necessary technology, you now have to decide if you want cell phones, a cloud phone system, conference call capabilities, video chat services, et cetera. On top of that, you need to select data plans, put together a customer service team, choose a reliable e-mail platform, and more. Gather a list of practical options and consider whether or not they will be useful within your industry and for your company in particular. Don’t underestimate the need for a customer service team that can respond to emails – as your company grows, you’ll find you can’t do this yourself in a timely manner. You don’t want inefficient communication, or an unnecessary overuse of budget, to become an issue down the road.

Social Media
Many companies don’t even consider social media to be a communications technology, but that’s a very dated way of thinking. Though it’s a recent phenomenon, it’s an important one. Do you have someone manning your social media profile, ensuring that the tone is consistent, customers are being responded to, and branding opportunities are being maximized upon? It’s worth considering having a consultation with Social Media Marketing experts if you’re not seasoned in this area yourself.

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Hosted VoIP

Small Business, Big Image

Small businesses have the advantage of portraying a much larger image than ever before thanks to advances in technology. In the past, the number of employees, your budget and the number of locations were indicators of how large your business’s presence and reach throughout the community could be. Fortunately, now, no matter how small you are or where you are located, you can easily compete with the big leagues in terms of your image, and without the cost.

Here are some simple ways your small business can portray a big image.

Website: Your online presence is by far the most important asset for your company, as more people search for companies online than any other method. Websites can be as complex and simple as you’d like and can be created and hosted for practically nothing. The most important thing is to have consistent branding and keep an up-to-date and informative website. The goal should be to create a modern and clean-looking site that showcases your products and services in the best light possible. If photos are appropriate to your industry, such as a restaurant or retail store, be sure to visually display your product as well. Most importantly, include critical details like your contact information, location and hours of operation.

Social Media: Social media is a must for every business these days and a free way to communicate with your customers and advertise your company and product. Start small. Facebook is one of the most user-friendly and common outlets for businesses of all sizes. Start your business page and ask customers to follow you, introduce specials and post relevant content and photos daily or at least a few times a week to increase your presence and following.

Online Reviews: Word-of-mouth and recommendations are still gold, but these days, online reviews on popular sites like Yelp, Google+ Local and Angie’s List speak volumes. Create business accounts on these commonly viewed sites and ask your happy customers to write reviews. Be sure to respond to reviews that are negative and learn from what your customers are saying. It can be a great source of exposure, but also insight into what is working and what is not.

Digital Receptionists/Auto Attendants: A huge advantage with cloud-based phone systemsare Auto Attendants or Digital Receptionists which ensure your incoming calls are all answered and directed to the appropriate place, not matter who is physically available. An advantage of this is to project a professional image with every single call and save yourself on having a designated employee to answer every incoming call. The most common reasons for calls are hours of operation and directions. Using an Auto Attendant will reduce the number of routine calls that have to be answered by 25%, plus will ensure that callers are directed to right person every time.

On-Hold Greetings: The best cloud-based phone systems include on-hold greetings and music options which can make a big difference in how your company is portrayed. While customers are on-hold, you can promote and advertise specials, your website and upcoming events to boost your sales or attendance to events for free. Plus, your company sounds larger and more legitimate with professionally recorded messages or music while callers are waiting on hold.

800 Numbers: Another great feature that helps to project a larger company image are 1-800 numbers. They can be used in a variety of ways, such as designating a phone number for advertising campaigns to track results, to direct calls to a specific employee, or to just project a larger company image in a specific location. They are a great way to centralize calls for little to no cost.

 

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Hosted VoIP

7 Things Every Customer Portal Should Offer

When it comes to your business’s communications, the interface that you use to manage it can make all of the difference.

Not all customer web portals are created equal. We’ve identified the criteria you should look for in order to achieve the highest level of productivity and the most enjoyable experience.

1. Integrated Technology

Businesses have a plethora of communication services beyond their phone system, like hosted email, online fax, video conferencing software and toll-free services. Gone are the days where you need multiple systems and logins to access and manage them all. Look for a system that is supported by one platform that will centralize all of your services and offer you a single-point of access to everything you need.

2. Intuitive Design

Time is of the essence, so having a customer portal that offers a modern, user-friendly design that is easy to manage for both managers and employees and does not require any IT support will save you time, money and hours of aggravation.

3. Adaptability

Today’s workforce is mobilized. No one can afford to be tied to their desk phones or computers, so the platform to manage your critical business communications needs to match your work style. Your web-based customer portal should be accessible and work the same on each of your devices: smartphones, laptops, tablets, IPads® and desktops.

4. Permission-based Controls

When it comes to your business’s communications, different employees and departments have different functions and levels of authority. Having a customer portal that offers customizable user profiles based on user personas allows administrators to grant employees access to only the features that are applicable to their role.

5.User-Centric Functionality

Simple and fast is what we are all looking for when we manage anything related to our business. Your customer portal should offer user-centric technology like drag and drop capabilities, click-to-dial phone numbers, the ability to upload, listen to and record greetings, pay bills, view call history, listen to voicemail and import contacts, all from one central website.

6. Support

With multiple site locations and communication services, it can be challenging to manage issues and contact support for each of your services. With a modern customer portal, you should have one-click access to contact support, chat live, open and view support tickets, access their online community and view how-to videos and support collateral for each of your services.

7. Collaboration

Many companies have multiple locations and employees that travel, so finding a platform that supports your communication services and can increase your connectivity across sites is a win-win. Features like real-time presence that showcases the availability of each of your coworkers before you contact them and the ability to initiate or join a video conference with just one click, allows your team to collaborate easily no matter where they are.