Categories
Hosted VoIP Unified Communications

3 Things You Can’t Overlook When Scaling Your Business

Let’s face it, the companies that have successfully mastered rapid growth over the last several years have adopted a scalable business model.  Efficiency has proven to be essential to modern growth success, with the recipe for scalable growth featuring the perfect combination of simultaneous revenue growth with minimal cost increases.

So, how do businesses today manage to scale successfully?  What we can learn from the most successful and highly scalable businesses, is that initial investments in technologies which help to increase efficiency and fuel automation are also key in supporting sales growth in the future.

Often overlooked in the plan for scalability, but perhaps the most crucial is an organization’s communications infrastructure and here’s why.

Communications is the lifeline of every business, whether it’s communicating with customers or collaborating internally, no business can grow effectively without including communications technology in their plans for growth.

Here are 3 things you can’t overlook when planning to scale your business.

1. Supported Collaboration for Mobile and Distributed Workers

Businesses today are comprised of multiple locations, with employees traveling and working remotely. Therefore, seamless collaboration and unified communications organization-wide is a necessity for every modern business, but especially one with hopes for effective growth.  According to a recent report by Mitel, businesses lose an average of $11,000 per employee every year due to ineffective communications and collaboration solutions. Fortunately, cloud-based Unified Communications (UC) solutions bring together essential communication functions like company-wide chat, presence and video conferencing, in addition to traditional telephony features and services to allow for more seamless collaboration. UC solutions which are 100 percent cloud-based, provide even more capabilities as features, settings and services are stored exclusively in the cloud, making them accessible and manageable from any device, anywhere. This is not just important for efficiency, but is where the real cost-savings comes in. Not only can businesses save on rent, enabling more remote workers to operate securely in locations where limited employees are needed, these solutions drastically reduce downtime during disastrous circumstances. Having the ability to reroute calls, listen to and respond to voicemail messages, update greetings and collaborate via video conference or chat remotely, ensures business takes place regardless of physical location. With the average business losing an astonishing $5,000 per hour when they are down, this is quite the savings.

2.  The Flexibility to Scale

Whether your growth is rapid, planned or unexpected, having communication technology in place that offers the ability to fluctuate based on your business demand is critical to cost control. Functions, such as adding and removing services, employees, equipment, and even locations at anytime with ease allows you to scale efficiently. Not to mention, it ensures costs remain low. By having the flexibility to scale and pay only for what you need and use, you eliminate wasted fees for services and users that may no longer be needed.

3. Efficient Communications

Efficiency has been a key theme throughout this post because it is fundamental to scaling a business. With the right communication technology in place, the automation of key functions are enabled. Whether its utilizing auto attendants to help answer and field incoming calls to save employee time and resources, or it’s having a communications solution that enables administrators to make company-wide changes across any location or many other benefits for enterprise organizations where significant savings and increased efficiency can be achieved. An immense opportunity for efficiency lies in the integration of existing customer relationship management systems (CRMs), such as Salesforce, Google, Skype and others with your business communications. This provides the ability for an even greater return on both investments and the opportunity for optimal efficiency and time-savings.

Regardless of business size, achieving successful growth not only requires an increase in revenue, but having the right technology in place to support the most critical areas of your business’ growth. Communications technology and collaboration tools are not only essential to your daily operations, but vital to your long-term success. Ensuring you have the appropriate communications technology in place is a key step and one that should never be overlooked in your strategic plan.

Categories
Hosted VoIP

5 Reasons Every Business Needs a Unified Communications (UC) Solution

No matter what type of business or size business you have, the one aspect that you cannot afford to neglect is the communications you have with your customers. Businesses today are reaping the benefits of adopting one reliable solution for all of their communication needs thanks to the evolution of cloud-based unified communications (UC) solutions.

Here are 5 reasons why every business today needs a quality unified communications solution in place.

1. Cost
If you think about all of the individual services, equipment and staffing your business requires to communicate with your customers, you will be shocked at your monthly expenses. Communications, no doubt should be an investment, but one that is affordable. Quality and affordability are often both difficult to achieve, but thanks to modern cloud-based unified communications solutions, both are now obtainable. Every business should be looking to adopt a full service, subscription-based UC solution, one where everything is included. When we say everything, we mean it. The best UC solutions will include your phones, advanced calling features like auto attendants, unlimited calling, online faxing, video conferencing, toll-free and the latest mobile apps and tools, all for no capital expense. When you think about the value of this and what you can eliminate, for example, your fax machine costs and maintenance, modernizing and unifying your communications into one cost-effective solution is a no-brainer.

2. Disaster avoidance
When you think of disasters in business, you immediately think of revenue lost and unanticipated costs. Disasters can range from man-made interruptions to natural disasters like hurricanes and blizzards that can affect your business for days on end. With a cloud-based unified communications solution, disasters are no longer a concern. Communications can remain intact because all of your features and services are managed and accessed through a secure, online portal from any device. This means, that you can forward your calls to any number and voicemails can be retrieved from anywhere you are. Features like auto attendants, can also be used to inform customers of office closures. So, while your physical place of business may need to close, your communications with your customers will never be down.

3. Mobility
One of the greatest benefits of a cloud-based unified communications solution is the mobility and flexibility they provide. The world has become forever mobilized and so should your business. You no longer need to be chained to your place of business waiting for calls, or be worried about giving out your personal cell phone number. Cloud-based UC solutions offer the mobility to get calls on any device, through features like mobile twinning, where your business phone and mobile phone will ring simultaneously, so you never miss a call or mobile softphones, where you can make and receive calls on your mobile device using your business number. The ability to make business happen wherever you are and on whatever device you choose, is a benefit that no business should overlook.

4. Scalability
No matter what type of business you have, your hope and plans are for growth and profitability. Since the speed of growth is unknown, it is often difficult to plan ahead when making important investments, such as your business technology. Fortunately, cloud-based UC solutions allow you to scale up and down as needed. Having the reassurance that you can add and remove new employees, services and equipment instantly, gives you peace of mind and more control over your bottom line.

5. Productivity
With a cloud-based UC solution, your employees productivity level gains an instant boost. Not only can employees from any of your locations communicate on one system through 3 or 4 digit extension dialing, but they can also chat live through a secure, online customer portal. New tools like video, audio and web conferencing allows your employees to meet, collaborate and share documents from any device, anytime.

Cloud UC solutions offer countless advantages to businesses and help to ensure it is business as usual, no matter what takes place or where you or your employees physically are.

Interested in learning more about the benefits of UC solutions? Broadview offers an award-winning, 100 percent cloud-based unified communications solution, OfficeSuite Phone and has more than a decade of cloud experience. Click here for more information or a free quote for your business.

Categories
Hosted VoIP

Small Business, Big Image

Small businesses have the advantage of portraying a much larger image than ever before thanks to advances in technology. In the past, the number of employees, your budget and the number of locations were indicators of how large your business’s presence and reach throughout the community could be. Fortunately, now, no matter how small you are or where you are located, you can easily compete with the big leagues in terms of your image, and without the cost.

Here are some simple ways your small business can portray a big image.

Website: Your online presence is by far the most important asset for your company, as more people search for companies online than any other method. Websites can be as complex and simple as you’d like and can be created and hosted for practically nothing. The most important thing is to have consistent branding and keep an up-to-date and informative website. The goal should be to create a modern and clean-looking site that showcases your products and services in the best light possible. If photos are appropriate to your industry, such as a restaurant or retail store, be sure to visually display your product as well. Most importantly, include critical details like your contact information, location and hours of operation.

Social Media: Social media is a must for every business these days and a free way to communicate with your customers and advertise your company and product. Start small. Facebook is one of the most user-friendly and common outlets for businesses of all sizes. Start your business page and ask customers to follow you, introduce specials and post relevant content and photos daily or at least a few times a week to increase your presence and following.

Online Reviews: Word-of-mouth and recommendations are still gold, but these days, online reviews on popular sites like Yelp, Google+ Local and Angie’s List speak volumes. Create business accounts on these commonly viewed sites and ask your happy customers to write reviews. Be sure to respond to reviews that are negative and learn from what your customers are saying. It can be a great source of exposure, but also insight into what is working and what is not.

Digital Receptionists/Auto Attendants: A huge advantage with cloud-based phone systemsare Auto Attendants or Digital Receptionists which ensure your incoming calls are all answered and directed to the appropriate place, not matter who is physically available. An advantage of this is to project a professional image with every single call and save yourself on having a designated employee to answer every incoming call. The most common reasons for calls are hours of operation and directions. Using an Auto Attendant will reduce the number of routine calls that have to be answered by 25%, plus will ensure that callers are directed to right person every time.

On-Hold Greetings: The best cloud-based phone systems include on-hold greetings and music options which can make a big difference in how your company is portrayed. While customers are on-hold, you can promote and advertise specials, your website and upcoming events to boost your sales or attendance to events for free. Plus, your company sounds larger and more legitimate with professionally recorded messages or music while callers are waiting on hold.

800 Numbers: Another great feature that helps to project a larger company image are 1-800 numbers. They can be used in a variety of ways, such as designating a phone number for advertising campaigns to track results, to direct calls to a specific employee, or to just project a larger company image in a specific location. They are a great way to centralize calls for little to no cost.

 

Categories
Hosted VoIP Unified Communications

6 Reasons Business Communications are Evolving from Legacy Voice to Hosted VoIP and Cloud UC

Businesses are turning to cloud-based Voice over Internet Protocol (VoIP) and unified communications (UC) solutions for myriad reasons: to control and reduce costs, manage complexity, increase productivity, and enable easier collaboration. But for many organizations, VoIP and UC implementations can be challenging to manage. Luckily, communications service providers (CSPs) can remove the complexity and alleviate the need for internal IT staff to manage and maintain the solution. According to recent IDC survey data, hosted and cloud solutions will continue to gain significant traction and significantly outpace on-site solutions.

Organizations surveyed in 2014 that had deployed VoIP:

  • 33% said they had a hosted VoIP solution.
  • An additional 29.6% indicated they planned to implement hosted VoIP in the future.

Organizations surveyed in 2014 that planned to implement UC:

  • 41.7% of current UC users said their organization had deployed a premises-based UC solution.
  • 61% planned to implement a hosted/cloud UC or UCaaS compared with 30% who planned to implement an on-site UC solution.

Here are 6 reasons why business communications are evolving naturally from legacy on-site voice systems to hosted VoIP and cloud-based UC solutions. To read the full IDC report, click here.

 

1. Shift in How Businesses Communicate

When it comes to how professionals communicate, it will always come down to voice. Voice communications will always be an essential aspect of conducting business in today’s fast-paced environment. But the way in which organizations communicate is shifting from siloed, legacy voice platforms to integrated cloud solutions.

2. BYOD Explosion

Business professionals are redefining how and where they work. The proliferation of mobile devices, fueled by BYOD and the consumerization of IT, combined with the increasingly distributed and virtual nature of workforces are key drivers of this shift.

3. Growing Comfort Level with the Cloud

The accelerating adoption of managed, hosted, and cloud-based communications solutions is being driven by organizations’ growing comfort level with cloud delivery models. Although businesses will continue to invest in on-site solutions, their growing comfort level coupled with increasing numbers of hosted and cloud-based services in the market has led to faster-than-expected adoption. As a result, the available UC delivery and deployment options now include managed, hosted, cloud-based and hybrid offerings, far beyond the traditional, premises-based offerings that dominated the market a few years ago.

4. Businesses want Cloud Benefits, Now and in the Future

Business communications are naturally evolving from legacy voice systems to cloud VoIP and UC solutions as organizations reevaluate their existing solutions and consider the benefits of moving to a cloud-based model:

  • Control and reduce costs
  • Simplify the delivery and management of communications
  • Boost productivity and efficiency
  • Facilitate migration to a converged network
  • Encourage collaboration internally and externally with customers, suppliers and partners.

In fact, some organizations are deploying cloud-based UC or unified communications as a service (UCaaS) not only because they believe their users will leverage the advanced features immediately, but also because the additional functionality will be there whenever it’s needed.

5. Demand for Mobile, Video & Social

The popularity of mobility, video and social business applications is also contributing to rising demand for cloud solutions that seamlessly integrate UC capabilities with advanced voice capabilities, mobility and collaborative apps. Businesses are considering how UC can enable new applications, help solve business process challenges, and enable users to communicate and collaborate whenever and wherever they want using any device. However, these applications and services must be easy to deploy and manage as well as intuitive and simple to use. That’s where online customer portals that centralize management of all UC services comes into play.

6. Centralized Management

Over the past few years, CSPs have paved the way for providing UCaaS by integrating unified messaging (email, voice, and fax messaging), IM, conferencing (Web, audio, and video), presence, and mobility with the underlying telephony and call management capabilities already resident on hosted VoIP platforms. An example of one such centralized portal is Broadview Networks’ innovative MyOfficeSuite®. The  MyOfficeSuite® portal enables customers to control everything within the OfficeSuite Phone® UC solution – phone, voicemail, email, HD Video and web conferencing, Android® and iPhone® apps for mobile access, online fax service, Instant Messaging and more.